Building India's
Financial Backbone
India has 140 crore people. Only 1.7 crore invest in mutual funds. We're changing that, one MFD at a time.
The story of Rabbit Invest
Rabbit Invest began with a puzzle Saksham could not shake. At D.E. Shaw he watched how efficiently money moved through global markets. Later, running due diligence across India’s financial services companies, he kept meeting the same number: three out of four mutual fund rupees in India reach the market through an independent distributor. The MFD was the industry’s entire growth engine, yet every new fintech was trying to route around them instead of building for them.
The first version of Rabbit was a B2C investing app. It worked, but it taught us something bigger. Bharat does not start investing because an app says so. It starts when someone you trust sits across the table and says: I will help you do this right. That trust already exists in every town in India, and it belongs to the MFD. So we stopped competing with distributors and started building for them.
That is when Saksham called Shubham, his junior from SPJIMR, then building e-commerce platforms for the world’s largest beauty and cosmetics company. The pitch was one line: bring consumer grade technology to the people who actually move Bharat’s money.
Today Rabbit Invest is the operating system for the independent MFD. The system handles the data. The human builds the trust.
Trusted by MFDs across Bharat
Saksham founded Rabbit Invest to change how mutual fund distributors serve India’s next 100 million investors. Before this, he researched global equities at D.E. Shaw, advised financial services clients at Praxis Global Alliance, and led strategy and business operations at fintech Drip Capital.
A management graduate from SSCBS, Delhi University, and an MBA in Finance from SPJIMR Mumbai with exchange terms at Cornell, he spends most of his time with the MFDs on the platform, building trust-first systems shaped by how distributors actually work.
Shubham co-founded Rabbit Invest after building consumer technology at scale. As a full stack engineer and scrum master at Publicis Sapient, he built e-commerce platforms and shipped site launches for the world’s largest beauty and cosmetics company, with stints across product, machine learning, and marketing along the way.
A B.Tech from MIT Manipal and an MBA from SPJIMR Mumbai, he leads technology at Rabbit, turning everything an MFD juggles in a day into one fast, reliable app.